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House of Delicate Spa - Digital Marketing Agency in Nigeria | Everanking - SEO Company Nigeria
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House of Delicate Spa

How we increased the conversion rate of House of Delicate Spa by 117.85%

About House of Delicate Spa

House of delicate spa is one of the best Med Spa located in the heart of Asaba, the capital of Delta state, and well managed by a certified UK/USA Aesthetician. Delicate Spa has been serving its customers for the past 7years and has proven to be the best Med Spa located in the city of Asaba.

THE CHALLENGE

Being in a competitive niche like the Spa industry, House of Delicate Spa is competing with not only other spa homes, but also hotels with spa extensions.

With spa homes located inside almost every hotel in Asaba, this cause a huge decrease in Clients visiting House of Delicate Spa, as most clients prefers visiting the hotel spas on the basis of location and the fair prices they were given for being an in-house guest.

At the same time, some players who are eager to make a quick buck in the Spa industry began slashing prices and given out daily deals, which resulted in a major hit to the profit margin which were initially healthy for the Spa industry.

THE STRATEGY

First we conducted on-site and online surveys to capture as much information as we could from those customers that are willing to share there anonymous thoughts.

Then we use the data gotten from those surveys to restrategize our targeting while crafting a message that our target audience will relate with in our social media campaigns.

Results with Everanking

Everanking boosted the conversion rate up to 117.85% by running a laser focused targeting using social media marketing. This increases the conversion rate and greatly maximize their return on investment.

117.85%

INCREASED CONVERSIONS

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