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Hairport Beauty Salon and Spa - Digital Marketing Agency in Nigeria | Everanking - SEO Company Nigeria
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Hairport Beauty Salon and Spa

How we increased the conversion rate of Hairport Beauty Salon and Spa by 40%. And post engagement by 150%

About Hairport Beauty Salon and Spa

Hairport beauty salon and spa is a full service beauty home serving its customers all around eastern part of Nigeria. They provides services in hair fixing and braiding, hair bonding and makeup, eyelash and nail fixing, body spa and facials and much more.

THE CHALLENGE

Being in a competitive niche like the Beauty industry, Hairport Beauty Salon and Spa wanted a robust online presence to gain a market share online. It engaged Everanking to boost its visibility in social media.
To add to the challenge of the highly competitiveness of the niche, most customers  tend to come from only a fairly small radius around each shop and–similar to gas station customers–they are constantly on the lookout to save some money.

THE STRATEGY

We created different ad creatives on Instagram, targeting segments, and placements. This allowed us to identify a few combinations that delivered the most visibility for our client.

Once we had grown the social-media fan base, we focused on growing the engagement rate of posts.

We also employed behavioral targeting to get in front of potential new customers. This involved geographic targeting of ads, extensive use of Lookalike Audiences, and oCPM (“Optimized Cost Per Mille”).

We have tested this method severally and it proves to work optimally.

Results with Everanking

We tripled our client’s Instagram reach in 3 months, and monetized those new fans. We drove upto 40% conversion rate during the holiday season using a one coupon campaign strategy. We increased post engagement rate by 150%.

150%

INCREASED ENGAGEMENTS

Can we help your business grow?

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What our client's are saying...

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