We created different ad creatives on Instagram, targeting segments, and placements. This allowed us to identify a few combinations that delivered the most visibility for our client.
Once we had grown the social-media fan base, we focused on growing the engagement rate of posts.
We also employed behavioral targeting to get in front of potential new customers. This involved geographic targeting of ads, extensive use of Lookalike Audiences, and oCPM (“Optimized Cost Per Mille”).
We have tested this method severally and it proves to work optimally.
The Everanking team has been instrumental in providing us with forward thinking, growth-impacting marketing support. Their expertise has helped grow our brand and overall business.
We really lean on Everanking as an extension of our team in the African continent, which enables us to increase our impact without increasing our headcount. They're exactly what we look for in partners.
Ever since i hired Everanking team to build, manage and promote our movie production company on the Web, we have seen a high demand for our movies while gaining international recognitions.