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Case Study - Afrobond Tv
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AfroBond Tv

How we increased the traffic of Afrobond Tv by 106.78% and boost post engagement rate by 400%

About AfroBond Tv

AfroBond Tv is a Nollywood movie production company, with over 15,000 hours of movie and TV content streamed on demand. They have shun out lots of hit movies which have brought both locally and international recognitions, positioning them as a company to watch out for in the Africa's movie industry.

THE CHALLENGE

Although Afrobond Tv has achieved some milestones in the movie industry, they have not recorded the successes they aimed for while launching their hit movies.

They wanted to take their business to the next level and they contacted Everanking to help increase their visibility online and drive high engagement to their contents.

THE STRATEGY

We performed rigorous testing within Facebook of different ad creatives, targeting segments, behaviors and placements. This allowed us to identify a few combinations that delivered the most visibility for our client.

Once we had grown the social-media fan base, we focused on growing the engagement rate on their contents.

We employed behavioral targeting to get in front of potential new audiences that would be interested in our contents. This involved geographic targeting of ads, extensive use of Lookalike Audiences, and oCPM (“Optimized Cost Per Mille”).

Results with Everanking

We increased the traffic to our client’s contents by 106.78% in 2 months. Got their new audience and initial ones interested in their contents thereby boosting their post engagement rate by 400%.

106.78%

INCREASED VISIBILITY

Can we help your business grow?

Let’s have a friendly chat to find out

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